Friday, August 12 • 2:40pm - 4:10pm
Poster: Going Local—Repackaging Ancestral Ideas for Soccer Moms and Their Communities

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Soccer moms put dinner on the table night after night. And, in most cases, moms decide what goes into that grocery cart. There is a lot of power there. So the question becomes: ‘How can the AHS community better reach them?’ How can we help everyday parents choose more whole, real food -- to get the more out of both their efforts in the kitchen and their grocery dollar? And who can help us spread the word? Often, it’s cities (not nations) that nurture innovation and solve problems. Might our local communities, with the help of their foundations, provide a path around the nutrition policy gridlock in Washington DC? Might localized ‘experiments’ with real-food-more-fat eating be possible? How might we get some traction (and FUNDING) for ideas about healthy, ancestral eating in some of our cities? I’ll talk about what I’ve learned trying to figure this out in Pittsburgh.

avatar for Jennifer Calihan

Jennifer Calihan

Founder, Eat the Butter
Jenni Calihan created the non-profit, Eat the Butter, to start a mother-to-mother conversation about diet and health. She advocates for real-food-more-fat eating, and has been feeding her family (four kids) for twenty years. Jenni is a former consultant; she holds a Human Biology... Read More →

Friday August 12, 2016 2:40pm - 4:10pm MDT